Exactly.ai is a generative AI startup dedicated to protecting the intellectual property of creators. Unlike generic tools, Exactly allows artists to train personal AI models on their own work, ensuring they maintain full control over their style and IP.

As Art Director, my mission was to build brand trust and bridge the gap between complex technology and artistic soul. I led the brand identity revamp, redesigned the core web experience to optimize conversion, and directed international exhibitions in London and Berlin to ground the digital product in the physical art world.

Exactly.ai empowers artists to own their models and their revenue. As an early-stage startup, our primary challenge was building the trust necessary for creators to adopt a new technology. I focused the brand strategy on four pillars: artist-centricity, growth marketing, conversion focus, and physical presence.

I produced creator interviews and social-first reels, launched integrated Instagram campaigns and ad creative that doubled click-through rate, redesigned the core landing page to optimize the user funnel, and art directed an exhibition and panel discussion in London to ground the brand in the physical art world.

A marketplace only works with a balanced ecosystem of creators and buyers. I had to build trust with sellers while proving the platform's value to commercial buyers at the same time, guided by four priorities: a marketplace MVP, demand generation, supply acquisition, and global momentum.

I directed the Style Library, an artist-profile-driven marketplace experience, designed more than ten industry landing pages, built the "Sell Your Model" conversion funnel, and led an exhibition and artist open call in Berlin.

A platform is only as strong as its community. I noticed creators were working in isolation, so I shifted the focus from solo creation to a peer-to-peer ecosystem built around elevating creators, visual education, nurturing talent, and real-world utility.

I launched a "Recipes" series featuring top-user techniques, built a YouTube channel for streamlined onboarding, led masterclasses at leading UK universities, and designed landing pages for professional use cases.